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‘According to Our Will’
On Steerage #4: Impressions of Propaganda by Edward L. Bernays
© 2025 James LaFond
JUL/21/25
Pack/Herd Interface
Chapter 4
The Psychology of Public Relations
“… invisible government of society by manipulation of the motives which actuate man in the group… studies of the group mind, established that the group has mental characteristics distinct form those of the individual, and is motivated by impulses and emotions which cannot be explained on the basis of what we know of individual psychology.”
El Slick One goes on to describe mass psychology as based on, but beyond, science and to fall into the realm of art, requiring virtuosity and the blending of facts and feelings in a dance of guided mob deception. The woven threads of economics, propaganda and sociology must be blended as tradition, its fears, and heroism balance in Homer, Beowulf and the Song of Roland. Eddie does not cite such living ancient examples, but sticks with his dead present world of consumption.
Below is a falsehood inserted into the center of the chapter, such that I suspect that Eddie believed it, and was not misleading:
“Because man is a by nature gregarious he feels himself to be a member of a herd, even when he is alone in his room with the curtain drawn. His mind retains the patterns which have been stamped on it by group influences.”
Was his omission of the pack, the troop, and his use of the herd like the priest uses the flock simply a prejudicial conceit?
Perhaps a calculation that the pack mentality had been driven from view and was now employed by his elite ilk upon the heard, just as the wolf and the cowboy both menace the heard for benefit in competition, just as the criminal and the politician do the human group?
Or, did he simply take Genesis at face vale, that man was created in a state of slavish domestication and had no wild origin, only a feral fall?
“… the group mind does not think in the strict sense of the word. In place of thoughts it has impulses, habits, and emotions.”
This correct statement does explain why visible and invisible governments, NGOs and companies select for women and Negroes as beneficiaries and actors out of all proportion to their inherent and developmental range of qualities.
“… it was only necessary to tag a political candidate with the word interests to stampede millions…”
“By playing upon an old cliché [pre-constructed obedience patterns], or manipulating a new one, the propagandist can sometimes swing a whole mass of group emotions.”
“Men are rarely aware of the real reasons which motivate their actions.”
“… men are very largely actuated by motives which they conceal from themselves, is true of mass as of individual psychology.”
“Human desires are the steam that makes the social machine work. Only by understanding them can the propagandist control the vast, loose-jointed mechanism which is modern society.”
Predicting the 2019 thru 2025 mass kill off of elderly and affliction of the middle aged with new “turbocancer” Eddie writes, “Who is it that influences the eating habits of the world? … “the physicians.”
There is the source of the fact that most Americans are now diabetic by age 40, the fact that doctors bribed by capitalists and employed by the government, established the toxic food pyramid.
I was speaking with a wife in front of her husband, which she got to stop taking drugs with a single statement at the right time. I said, “Good timing,” and she was offended, hearing “timing” and reading it as “planning.”
I said, “Oh no, as a coach, I recognize timing as noticing an opportunity for positive action quickly enough to act upon it at the most beneficial time. It is not planning, that is martial arts choreography, not fighting. This is why we use fighting as a basis for self defense, because of the timing context that is absent from strictly planned action.”
So does Slick Bernz advocate timing of artful action based on informed and empathetic observation to weave conspiracy in real time, rather than the common conception of conspiracy as being strictly planned.
“There must be a disinterested aspect of the propagandist’s activities.”
Citing art contests, “The cultivation of the aesthetic impulse among the younger generation,” Slick Eddie points towards the music and drug consumption experiments launched by creep state entities in the 1960s.
This provides an emotionally symbolic programming that may later be used to sell, control, influence or even depress into suicidal compliance, the mewing mind of the muddled masses.
Slick Eddie Burnside finishes the overview of his method with:
“I have tried, in these chapters, to explain the place of propaganda in modern American life and something of the methods by which it operates—to tell the why, the what, the who and the how of the invisible government which dictates our thoughts, directs our feelings, and controls our actions.”
Before the sage continues with the nuts and bolts of consumer stock herding, our intermission will include a brief history of my experiences with the conspiracy to make billions from working Americans and at the same time disease them and the unemployed criminal class that feed from the same tainted trough.
1,008 words | © James LaFond
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