On Branding
Chapter 2
The New Propaganda
“The steam engine, the multiple press, and the public school, that trio of the industrial revolution, have taken the power away from kings and given it to the people.”
Was Bernays, this genius codifier of the modern art of propaganda, that naive?
The power was transferred not to the people by the trio of the Mechanical Slave, the Oracle, and the Priesthood, but to that very trio, a trio controlled by who?
For they are not controlled by the king or politician, but by the master minds who finance this trio, the same interests who finance the politicians, who plant, water and reap ideas and emotions in the mass mind. A reading of ancient texts from Hesiod’s Works and Days, Homer’s Iliad and Odyssey and down through Herodotus, Thucydides and Xenophon, will show—most clearly in the politics of the mercenary 10,000 in the Anabasis—this process as an ancient mechanism for harnessing, subverting and perverting group interests and even selfish, avaricious, greedy interests.
In his book about the ongoing, necessary mechanics of public conspiracy, this man suggests deadpan that the advertisers rose like saviors from the ashes of a fallen world in which one man controls the thoughts and emotions of all—a world that has never existed beyond the bounds of small religious cults. Yet, the man provides himself as the guide for those he misleads before leaving the first page of his Secular Salvation chapter:
“It has been found possible to so mold the mind of the masses that they will throw their newly gained strength in the desired direction.”
In his opinion Caesar never beguiled his troops, Alexander never inspired his men, Demosthenes and Alcibiades never mislead the Athenians, Socrates, Plato and Aristotle were never bullied by mobs, cliques and tyrants for promoting deductive thought, Archimedes was not slain by a Roman soldier while thinking in public, Jesus was not crucified after driving the bankers from the temple and a few thousands of greasy Arabs were not whipped into a blood-thirsty frenzy by a merchant turned prophet to sweep aside a dozen civilizations and faiths?
The answer is in his text. The steam engine was a simple multiplication of non-human power that required no force or manipulation to compel armies of sweating laborers to die at grim toils. With that machine acting as Vulcan’s silver-tongued automatons to craft the shield of Achilles for breaking armies in an hour’s work, than the work of oppressing through force and beguiling men might be applied directly to the mind of the masses.
These individual minds of those masses descended from physically hardy and stupid body slaves, with 95% of humanity incapable of critical, independent, analytic thought, have turned out to be much more pliable than their stubborn bodies and racial blood always were. Where the Romans had to exterminate, millions of slaves in Italy and Sicily, unable to compel them to merely harvest their grain and perform sex, the financial masters of the early 20th Century convinced the nearly mindless masses descended form the same blood to:
-Believe in the new religion of money, something Spartacus refused to do, as he trusted to his Thracian snake priestess,
-To hurl themselves at wage and salary work with such gusto as to destroy their own families, forsake their faith’s for Sunday pay, embrace the many drugs and entertainments offered by the unseen masters to pass the times away from work with something less then misery,
-And, to hurl themselves in their tens of killing millions into the furnace of industrial wars fought against their owns self interest, for their bodies and minds to be atomized, and in that now holy crucible, to emerge as a trophy, brought out every June 6th, like the mummy of some Inca, to symbolize the benediction of another year for their mewing descendants shackled by the ether chains of false promises to the ever blooming lotus arbors at the well of lost souls…
But the seer points the way to Charon’s boat, so that we might daze our way to our dusky biers to their graze upon pallid asphodel…
“Propaganda, in its proper meaning, is a perfectly wholesome word, with honest parentage and with an honorable history.”
“Modern propaganda is a consistent, enduring effort to create or shape events [false flag attacks, stock prices, pandemics, infomercials] to influence the relations of the public to an enterprise, idea or group.”
Since Slick Eddie has been so kind as to provide the sourcing for the demolition of his king-to-people power transfer model of social revolution, I shall defer to him:
“Propaganda is the executive arm of the invisible government.”
“But instead of a mind, universal literacy has given him [the democratic citizen] a rubber stamp, rubber stamps inked with advertising slogans, with editorials, with published scientific data, with the trivialities of the tabloids and the platitudes of history, but quite innocent of original thought.”
The most powerful statement in this manual.
Defining Propaganda
“… Pope Urban VIII in 1627 [during the age of kings, before the power of the people] for education of missionary priests [dedicated to the destruction of indigenous tribal cultures]; Sacred College de Propaganda Fide.”
“This practice of creating circumstances and of creating pictures in the minds of millions of persons is common.”
“The important thing is that it is universal and continuous; and in its sum total it is regimenting the public mind…”
“...the common man of the older American stock, feeling himself elbowed out of his rightful position and prosperity by the newer immigrant stocks…”
Note the word “stock” as in stock yard, cattle breeding and herding.
“...the manipulators of patriotic opinion made use of the mental cliches and the emotional habits of the public to produce mass reactions against the alleged atrocities, the terror and the tyranny of the enemy.”
“It sees the individual not only as a cell in the social organism but as a cell organized into a social unit.”
This is overt transhumanism.
He now discusses the use of velvet production and marketing methods, which I have omitted, despite its interest.
“Small groups of persons can, and do, make the rest of us think what they want about a given subject.”
Bravo, Slick Eddie Berns, yet I do not yet rest your case.
