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‘The Silent Partner’
On Steerage #3: Impressions of Propaganda by Edward L. Bernays
© 2025 James LaFond
JUL/18/25
On Abduction
Chapter 3
The New Propagandists
“Who are the men, who without realizing it, give us our ideas, tell us whom to admire and whom to despise… because of their position in life, might fairly be called the molders of public opinion…”
Again, this chapter begins like a newspaper article, planting the false idea, this lie being that our invisible overlords do not actually know they wield cultural influence.
On the next page, “the most noted amateurs of sports,” with no overt power but great cultural influence, follow “most powerful financiers,” who have power over the first mentioned on the list, The President of the United States. Mislead, then inform, as if this book was written to maze the casual reader and then inform the power fraternity member who chuckled knowingly and then reads on past the idiot bait.
Truth is released from the framing cage, “In some instance the power of invisible wire pullers is flagrant.”
“There was a period in which the major policies of the national government were dictated by a single man, Mark Hanna… [My memory of the list of U.S. Presidents must be incorrect!] Such persons typify in the public mind the type of ruler associated with the phrase invisible government.”
Slick Eddie’s art has become so total, that most voters today, a hundred years later, will stridently deny that there is an invisible government, with those that do being labeled, “crackpots” and “conspiracy theorists.”
Yet back in the day when the curator of the art of shaping the public mind wrote, even then in the wake of the War to End All Wars that had atomized millions, he may casually state, “It is not generally realized to what extent the words and actions of our most influential public men are dictated by shrewd persons operating behind the scenes… what is more important is the extent to which our thoughts and habits are modified by authorities.”
This reader contends that this has been actual, ages long, nefarious modification of our design, not by our creator, but by our tormentors.
The point of this chapter builds as anonymous figures, such as a shoe inventory manager or tailor, influence public opinion in a butterfly effect. Such anonymous influence people tend to be fanatics concerning their trade, treating parties who do not agree with their taste, in shoes for instance, like trash, perhaps firing a clerk or having a sales representative fired by a manufacturer, such as I experienced in grocery work. [1] Yet Slick Eddie insists that they know not their effect on public life, when in fact they thirst for it in their workaday life!
But he continues to give accurate information, which 95% of the readers will not absorb after reading the first sentence at the head of the chapter. This is a work of layered genius conducted in plain sight of the doomed herd, within their very media corral, between the cowboy and the feed lot agent, concerning the pending slaughter.
“If there were a national invisible cabinet ruling our destinies (a thing which is not impossible to conceive of), it would work through certain group leaders…”
“The invisible government tends to be concentrated in the hands of the few because of the expense of manipulating the social machinery which controls the opinions and habits of the masses.”
The 22,000 plus newspapers and magazines he earlier cited. A month ago social media mavens were paid by international corporations to support government subsidies of Soda sales to “the poor.” [1]
“For this reason [the cost of paying free agents to lie] there is an increasing tendency to concentrate the functions of propaganda in the hands of the propaganda specialist.”
In the times of Homer, Xenophon and Alexander, this place was taken by seers, such as Anastander, who interpreted omens and dreams. In ancient times the think tanks spoke in the open as to existing hopes and fears, where now they gather in conclave to extend false hopes and fan the hysteria of contrived fears.
“Governments… [no matter the type] … depend on acquiescent public opinion…” in other words by passive agreement of the spiritually dead, by maimed souls imprisoned in an asylum constructed of their collective mind.
Slick Eddie should have a seat at the table with the arch fallen in Milton’s Paradise Lost.
Public relations counsels are discussed in a bland, sinister way that predicts the Counsel on Foreign Relations and the many such NGO think tanks, who would be seen by Xenophon of Alexander as covens of nefarious seers, supplanting rather than interpreting God’s will.
“For example an orphan asylum is worried by falling off in contributions and a puzzling attitude of indifference or hostility on the part of the public…”
This is not puzzling when one sees here that the herding or the least fortunate humans is a for profit scheme fronting as a charity.
Using examples, the steps of Public Relations, are described:
-1. Analysis of situation that desires remedy
-2. Analysis of public mind sector that must be influenced to effect a remedy to the illness of accurate public perception, now highly anomalous
-3. “… Formulation of policies governing the general practice, procedure, and habits of the client in all those aspects in which he comes into contact with the public.”
This most sinister passage demonstrates that in the very act of “serving” his client that the propagandist thereby gains control of his client, actually “governing” the client. This is the exact position that Gibbon describes Roman emperors being in, that the army, as their servants, gained the kingmaker role by virtue of their swords.
-4. Is the final complex step, pioneered by an insurance company, which trained the company functionaries to care first and foremost about how their and their company could appear as benign servants and providers to the public. This is a terminal confidence game dependent on programming programmers to believe, thus forming a religious devotion to the company and the consumers, as a priest to the church and his flock. This extended, to architecture, as does a traditional faith.
Counsel “… must be in a position to deal effectively with rumors and suspicions, attempting to stop them at their source…”
This will naturally lead to character assignation of the powerful, murder of the insider functionary, and most often, terrorism of low level functionaries.
“...so that the energy may not be burned up on the friction of misunderstanding,” echoes Clausawits in On War.
Bernays tidies this up with assuring the reader that the PR profession “… is developing for itself an ethical code which compares favorably with that governing legal and medical professions.’
The inclusion of these two famously corrupt and worshiped professions as examples of public good remind us that ethical codes developed by those already in power are for their use in oppressing us while keeping solidarity with their fraternal competition. Such a code marks the patient as the enemy of all medicine, the client as the enemy of all lawyers and the public as the enemy of public relations. Just as the cowboy may be trampled by the beeves if they are not properly herded, our psychological wranglers fear our awakening from this cage of implanted dreams.
He begins closing with the idea that these codes are there to enable a PR man to refuse “dishonest,” “fraudulent” or “antisocial,” clients.
This ethical clause, places the PR man in the position of moral judge over society and will lead, by our time, to our prison of imposed false ethics.
“In law, the judge and jury hold the deciding balance of power. In public opinion, the public relations counsel is judge and jury…”
Slick Eddie was not advocating the goodness of a slippery slope, but the godliness of of a precipice above a godless abyss.
Notes
-1. I shall amplify this point in the following article, Invasion of the Space Catchers.
1,536 words | © James LaFond
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