Order Over Chaos through Submission of the Will

Chapter 9

Propaganda and Social Service

The submission of the human will, individual, familial, masculine, racial and national, through manipulative conditioning and herding, to include a voter “stampede,” is the goal of the propagandist. That propagandist, be he a sales representative, a press secretary, a public relations consultant or counsel, has one overarching priority, the perversion of human nature along its base axis—the urge to greed. Whether that urge is expressed as a thirst, a hunger, the need to possess, control and hoard people and things—or conversely, the need to be possessed or owned by a person, group or abstract entity—this base line animal nature in the human being is the emotional lever worked by our invisible bad shepherds trained in the school of Edward Bernays.

The evil sage, without question a great man of the mind, opines, “Today the privilege of attempting to sway public opinion is everyone’s. It is one of the manifestations of democracy…”

“The National Association for the Advancement of Colored People” is cited as a case whereby newspaper editors were convinced to advance the case of colored folk who desired access to all aspects of American society. This was begun by showing concord between whites and blacks, that is whites who did not live with blacks, pretending to be neighbors on stage. One such “… event naturally gave the association itself substantial weapons with which to appeal to an increasingly wider circle.”

The ultimate result may not have been foreseen by Bernays, that being the destruction of a civilization he seemed most concerned with, the terrorizing of scores of American cities and the hypnotic flight of its native sons and daughters. Propaganda would work so well that these four generations of refugees convinced themselves that the ever increasing debt burden shouldered by them and their descendants, driven to move constantly one crime ahead of the waves of racial guilt and hate, represented their own choice to seek better living—not fear of hateful neighbors.

Bernays also covers religious propaganda, very briefly, in the wake as it was of the advent of this new civic religion even he so blandly illuminated. This chapter was the most shadowy, the most sinister, buried in the appropriate section of the book.

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Chapter 10

Art and Science

Without a soul, the master propagandist declares, “… mass production reaches an impasse when it competes on a price basis only. It must therefore, in a large number of fields create a field of competition based on aesthetic values.”

Nature beauty, God’s works, or man’s crafts, will not do. An artificial aesthetic must be created. This has since progressed to artificial body images based on surgery and tattooing.

“In America, whole departments of production are being changed through propaganda to fill an economic as well as an aesthetic need… to satisfy the public demand for more beauty.”

A page later the arch fiend of society for sale begins his dissertation on the museum, as out of gear with the ethics of consumption. Two pages later, he has called for the museum to forgo conservation of art as its chief duty, but rather to decide for the public what is beautiful, to “… bodily assume aesthetic leadership.”

It is no accident that aesthetic quality across the western world, from architecture to fashion, has become increasingly unnatural and wanting since the low cultural mark that was this brilliant book, this awesome, ongoing conspiracy against the human race.

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Chapter 11

The Mechanics of Propaganda

The satanic sage closes with a review of the principles he has curated from among the least angels of human nature, the mongers.

Newspapers are indemnified from being used as tools be nefarious actors, despite their supposed fact purpose. Magazines, are held to a lower standard still, “It is not, like the newspaper, an organ of public opinion, but tends rather to become a propagandist organ…”

“The radio is at present one of the most important tools of the propagandist. Its future development is uncertain.”

“The American motion picture is the greatest unconscious carrier of propaganda in the world today. It is a great distributor of ideas and opinions.”

Note that after Bernays, the most popular type of movie for 40 years was the western, in which the following tropes applied like a straight jacket:

#1. The hero should not act to prevent crime, but to punish evil actors after the fact.

#2. The hero may only act on behalf of the Public, the mind of which Bernays has demonstrated is owned by the most manipulative schemers.

#3. The hero must have the explicit sanction of women before acting against evil.

#4. Once successful, the hero must ride into the sunset, that being the metaphor of death. Postmodern movie hero are often actually killed, as the public is no longer capable of absorbing metaphor.

“Another instrument of propaganda is the personality.”

Bernays concentrates on political figures here, seemingly unaware of the power of the motion picture, let alone the yet to be invented TV and digital social media, to generate artificial personalities for public adoration.

My favorite quote in the book is a remark pointedly addressed to a prominent banker who lost his post after a divorce. “If you are not capable of managing your own wife, the people will certainly believe that you are not capable of managing their money.”

And, as if to say, ‘Never fear my co-conspirator,’ “No matter how sophisticated, how cynical the public may become about publicity methods, it must respond to the basic appeals, because it will always need food, crave amusement, long for beauty, respond to leadership.”

And finally, even deepest evil must rest its un-wearying case long enough for the dupe to readjust to his newly imposed reality, “Propaganda will never die out. Intelligent men [the tiny minority] must realize that propaganda is the modern instrument by which they can fight [with a weapon] for productive ends and help bring order out of chaos.”

Here, I tender a prayer for chaos, that saving grace I had once equated with bad events, until Edward Bernays convinced me that evil is best served according to plan.